Key management aspects that kill most SMEs in Africa By

Key management aspects that kill most SMEs in Africa are:

#1 Poor financial management. Not separating Business finance from personal finance, Not having a periodic budget that guides financial decisions, not evaluating financial performance and using to take decisions

#2 Poor Marketing. Not properly branding, Poor customer service or CRM, Not putting in place clear marketing strategies or even evaluating the marketing performance and making decisions from that

#3 Poor vision and planning or even involving staffs in this process

#4 Poor HRM. Not recruiting based on needs nor recruiting the required competent staffs, not investing in employee growth or bordering about employee motivation

#5 Not having a SYSTEM that guides the operations of the business.
Overall willingness to learn, improve and change. If we even think of succeeding in Business, we have to seriously consider these points

About the Author
Dohmatob Cyril Gevala CEO, Extended Limits. Business Developer/Financial Consultant.

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