SEVEN(7) CORE QUESTIONS EVERY CREATIVE ENTREPRENEUR MUST ASK BEFORE CREATING PRODUCTS/SERVICES.
In my work as a creative who help other creative entrepreneurs – speakers, writers, coaches and thought leaders to build a business model around their passions and gifts, I have come to be stunned with the level of lack of business awareness among aspiring creatives.
That is to be excused. After all I have been there. So I know it is something very peculiar with creatives to think that their work starts and ends with creation of products/services which they are most passionate about.
But believe me, it won’t be long before the frustration sets in.
When you speak without making a dime. You write a book only to wake up every morning to a pile of it starring you write in the face, like a hungry kid. You are a coach, but you struggle to get paying clients. Or perhaps, you are a consultant who struggles to get your service-based business off the ground.
Truth be told, I have many times found myself in such situations than I would like to admit. But then having been in the industry for 3 years and still counting, I have equally through industry education, trials and errors, and massive awareness come to study and learn what works, what does not work and how things work.
As a creative entrepreneur who helps other creatives build their passion and gifts into businesses that make both profit and impact, I have come to distill my industry experience into 7 CORE QUESTIONS every creative entrepreneur must ask before creating products and services.
These 7 core questions are:
1.) WHO IS MY IDEAL, MOTIVATED CUSTOMER? (A Question of Niche Market and Target Audience)
2.) WHAT WOULD INSPIRE THEM TO BUY MY PRODUCT/SERVICES?(A Question of Pain, Pleasure, and Aspiration)
3.) HOW WOULD MY PRODUCT SERVE THEM GREATLY? (A Question of Benefit, Transformation and Experience)
4.) WHERE CAN I FIND MY IDEAL, MOTIVATED CUSTOMER? (A question of Location)
5.) HOW CAN I BE TOP-OF-THEIR MINDS? (A Question of Platform, Visibility and Attention gain)
6.) HOW CAN I REACH MY IDEAL, MOTIVATED CUSTOMER? (A Question of Channels)
7.) HOW CAN I MAKE MY PRODUCTS/SERVICES EASILY ACCESSIBLE TO THEM? (A Question of Availability)
If you can ask and honestly answer these 7 core questions, it will go a long way to help you with the marketing and sales of your creative products/services.
About the Author
Obinna Okeke is a professional speaker, author of the book “LIVING YOUR PASSION: Proven Strategic Guideo to Build Your Passion into Business for Impact,” and creative entrepreneur.
I help creative entrepreneurs – speakers, writers, coaches and thought leaders, to build their passion and gifts into businesses that make both profit and impact.