Picture yourself at your computer, checking your Facebook profile. You may do this exercise in the next 10 minutes.  Now assume that you are a recruiter for a blue chip company…  If your only criterion for selection of your candidate is based on their posts of Facebook. Will yourecruit you?
Maybe we should also assume that are you are in search of a business partner, by merely checking your social media profiles will youdo business with you?
Maybe we should take our imaginations further. Can you visualize yourself inside your city mall? Are you dressed in a way that shows you pay attention to yourself or you have thrown on stained sweats and oversized T-shirt? Are you interacting with the store workers or avoiding eye contact? If you run into an old friend or a coworker, do you seemed excited to see this person or anxious to get away from her? 
I think you need to know people who are the most successful in this world – in business or otherwise – know that impression matter in every circumstance. They know the importance of being consistent with their actions, words, and appearances so that every person they interact with carry away a similar impression.
You are a brand whether you like it or not… you ‘re going to leave some impression in a person’s mind (and) it’s your choice whether you want to actively manage that impression or whether you want them to come in their own conclusions of what they think about you.
          Ingrid Srinath
It’s a new brand world. You‘re branded, branded, branded. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to head marketer for the brand called YOU.
-Tom Peters 
Your Personal Brand Matters! And everyone you see out there has got a brand either by default or by design.
Your brand is your reputation. It’s your calling card. It’s what you are known for and how people experience you. It’s about bringing who you are to what you do and how you do it. Delivering your brand clearly will create a memorable experience in the minds of those you interact with and can open doors to new opportunities.
Personal branding is an experience. It is a life-long exercise. It is learning more about yourself so you can identify your unique skills, strengths, and talents. It’s your chance to tap into your values and passions to find your purpose. These areas form the foundation of your personal brand and can help you to chart a course for your career and can position you to reach your goals. 
Personal branding is about expressing our authentic self by allowing you to be the person you are meant to be. But it isn’t just some feel-good, self-help mumbo jumbo: It’s a strategic process that makes you an active partner in creating the direction for your life.
How do you get a great personal brand? Is there a clear road map on how you can get there? This series on #PersonalBrandBasics will answer your questions and walks you through what you need to do.
In this series on #PersonalBrandBasics, I want to help you with tips and secrets on how you can distinguish yourself by creating an image and reputation that set you apart, build trust among people you want to serve, and represent the true, authentic you. This process – the process of creating your own personal brand – can serve you well whether you are searching for a first job, exploring a change in career, want to win more clients, looking to be more viable and successful in your current workplace, or hoping to serve your community as a volunteer or leader.
I will like to hear from you and please feel free to shoot me a mail at and I will revert.
About the Author
Dennis Akin is one of the youngest, phenomenal, fastest-growing thought leader on the subject of Branding, Social Entrepreneurship and Leadership in Nigeria.
He is the Principal/Chief Brand Strategist for Brandcomm Marketing Solutions (BMS) – a brand development and digital marketing agency headquartered in Lagos, Nigeria.
He also sits on the board of RYTE FOUNDATION, the social enterprise brainchild of BMS, an organization committed to raising a new generation of young African leaders equipped with skills, tools and attitude for driving transformation in the spheres of business, social entrepreneurship, civic leadership and public service/governance.
As a trainer, he enjoys speaking to campus students and leaders across networks of global youth organization as diverse as JCI, AIESEC, ENACTUS, ROTARY CLUB, LEO and YALI every year. A rare blend of aptitude, gift and skill, Dennis is one of the few championing the course for a “new Nigeria” and the reformation of the African continent as a whole.

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